About Matt Previdi

My experience coaching at all levels has kindled a deep passion for the equipment we use on court as tennis players. Over the years, I’ve come to understand what the pro’s on tour know: the quality of your equipment is equally as important to your game (and your health) as technique, fitness, and strategy/decision making. 

The insight and experience I call upon when customizing was gained by years of work in the trenches at tournaments around the country. I’ve run the stringing concession at The Easter Bowl, which services over 1,000 players in a week, as well as The Ojai, the oldest tennis tournament west of the Mississippi. In 2011, I served as the official stringer for the Italian team that won the Fed Cup Championship, working with players like Roberta Vinci and Flavia Pennetta. From 2012-2014, I was a member of the Indian Wells stringing team, where I was one of 9 stringers selected to service the top players in the world, including Francesca Schiavone, Sloane Stephens, and Rafael Nadal. 

In 2014 Solinco brought me on board to serve as the resident equipment expert for the brand. As a certified Master Racket Technician, my knowledge of customization and “modern string theory” helps Solinco to keep innovating as they strive to pioneer the best tennis equipment on the market.  I am the official equipment consultant and customizer for the men's tennis teams at the University of Southern California and Stanford. ​

I am passionate about bringing racket customization to the tennis mainstream so I’ve founded Custom Racket Concepts to bring the stringing and customizing services that Pros receive on tour to players of all ages and levels. I look forward to working with you to improve your game; for details on the services I offer click here and you can place your order here .

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